Excellence in UX should feature best practices that center on understanding, relevance, and use says BuiltIn.com contributing expert Antti Aaltonen. Here’s more about his thoughts. –By Brian Hurlburt, Founder and Host, Magnifying Excellence Podcast.
Aaltonen is an expert within the BuiltIn.com community and the Head of user experience at Qt. He knows a thing or two about Excellence in UX and why it is so vitally important. Most likely, he can offer some tips to us here at the Magnifying Excellence Podcast and xlete.com. He recently shared some thoughts at BuiltIn and they were thoughtful and meaningful. The article was headlined, “Here’s how to achieve Excellence in UX”, so that immediately go our attention. For those not sure what UX is, it is User Experience Design.
In today’s digital economy, user experience, or UX, has become intrinsic to business success. A positive UX can create dedicated customers and has the power to transform companies into cult-like brands. Just look at powerhouse companies like Apple and Tesla — both of which have driven growth and amassed millions of fans by putting the UX front and center.
Fortunately, the principles followed by these UX-centric brands can be easily adopted by tech companies of any size, enabling them to create products and interfaces that delight customers, drive sales, and boost loyalty. Those principles can be broken down into three key pillars, which form the cornerstones of excellent UX: understanding, relevance, and use.
Aaltonen then went on to offer some of the pillars to UX Excellence.
UX Pillars for Excellence
Understanding: Getting to the Heart of User Needs
Relevance: Concept Development to Meet User Needs
Use: Making Designs a Reality
He closed by stating, “It can be difficult to measure the success of UX itself. UX is subjective as well as cumulative. Expectations of a product build over time, based on both your experiences with the product itself and others similar to it. When evaluating the UX of a product, you should therefore measure a range of factors, including both behavioral and attitudinal key performance indicators.”
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