Interview Guests and/or other public figures asked questions in public settings or press conferences by and/or its contributors or appear on website do not imply endorsement of or the Magnifying Excellence Podcast.


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Mission Statement

To magnify the power of excellence via multiple content platforms.

Xlete and Magnifying Excellence Is the Home of:

Exclusive, candid conversations about their journeys of Excellence with the world’s best, via the Magnifying Excellence Podcast. The most comprehensive gathering of news of Excellence available anywhere, via This is a deep examination of ALL things Excellence.

Vision Statement

Motivating humanity to pursue Excellence by magnifying awe-inspiring people, stories, philosophies and performances. A new era of Excellence is here.

Magnifying Excellence Podcast Host/Founder – Brian Hurlburt

Brian Hurlburt is a content creator and author with more than two decades of writing, publishing, and creating quality content in a variety of genres. In his travels, he has talked and interviewed the world’s best including Tiger Woods, Lebron James, Bill Walton, Greg Maddux, Natalie Gulbis, Annika Sorenstam, Butch Harmon, Charley Hoffman, Bryson Dechambeau and many, many more. Contact him at

Magnifying Excellence Podcast

This podcast isn’t a glorification of Excellence, but a gritty examination of the all-encompassing path of Excellence. Our guests speak exclusively and candidly about their journeys of Excellence like they never have before.

The Xlete Philosphy

Striving for Excellence is reserved for those willing to sacrifice to achieve greatness and maximum achievement. When Excellence is the goal of individuals and/or teams–athletic or otherwise–absolute focus is placed on the process and steady improvement. A destination of ultimate accomplishment is probable. Quite simply, the pursuit of Excellence helps humanity win, and leads to life purpose, empowerment, joy, success, grit and determination, respect, humility, character, attraction, self-belief, kindness, collaboration, innovation, empathy, cooperation and unity. A common thread of Excellence: it is a journey, not a destination.

This Is Excellence …

“Excellence is a culture.” — Marcus Allen

“Excellence is doing something good for a long period of time. Over time, it turns into Excellence.” – Greg Maddux

“Excellence Is winning” — Tiger Woods

“When you are Excellent, you are unforgettable.” — Oprah

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

“Witnessing Excellence is like you are watching something that is beyond this earth and from a different planet.” – Lebron James

How Excellence Is Magnified

Magnifying Excellence Podcast
Social Media –
E-Books – Blogs – Videos
Magnifying Excellence Recurring Email Newsletter
The Selling of Excellence – Slogans on Mugs, Shirts, Posters, Gear, More.
Magnifying Everyday Excellence with Letters, Posts, Certificates to “Excellence-ers”
Tip Your Hat to Excellence Social Media Campaign